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November 4, 2025

Diversity United

Many thanks to Laine pubs and brewery for sponsoring the football team of Diversity United. Diversity is a team made up of people from all walks of life, from refugees to homeless people to LQBTQ+. Laine, apart from running pubs, also have their own brewery and we invited them to design the away kit for the team to match the design of one of their beer labels. The result is the blue away kit.

When they opened their first pub – the Mash Tun in 1996 – it was like nothing Brighton had seen before. Ground-breaking enough to be controversial, it has since become the blueprint in Brighton, and the building block for a group of independent pubs that has grown to 56 in number across that city and London. Many of their pubs have a focus on the experience, whether that is a circus show, VR gaming, vegan food, 10 screens of interesting sport, live music or immersive games.